It's exiting to see how the Japanese artists have found a way to mesh their traditions with modernism. These two remind me of what Petah Coyne and others are doing with plants and other things - from the The 85th Sogetsu Ikebana Exhibition at Shinjuku Takashimaya Department Store, November 2003:
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Other Exs:
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The 90th Sogetsu Annual Exhibition “Flowering Smile” at the Nihombashi Takashimaya Department Store, Tokyo, November 2008.
Materials: Black bamboo, bamboo, Japanese hemlock, Japanese persimmon with moss
Container: Iron container
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Akane's bamboo installation for the 150 Anniversary of Japan-France Relations Celebration Art Exhibition “VIVRE - Akane Teshigahara + Pierre-Gilles Delorme” at the Sogetsu Plaza, Tokyo, September 2008.
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Akane's installation at Shinjuku Takashimaya Department store, Tokyo, March 2008.
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Yamamoto Yasuro Ceramic Show, Tsuta(ivy) salon, March 5-9, 2003. Iemoto Akane Teshigahara created a space-ikebana-ceramic collaboration.
I don't know if the stores sponsor/underwrite the artists or just provide a venue. I would expect that the Sogetsu would draw visitors and shoppers. They would certainly enhance/improve the stores environment. While I'm sure that the stores advertise in the usual American way as well, these are more fun, and would be a better use of money spent (IMO) if the stores do indeed help with the costs.